Our Story



Stig was founded in 1997 in North Devon by Adrian Bryant.

Graphic designer, surfer and environmentalist, his vision was to create a brand that blended iconic design, his love of surfing and protecting the environment. 

He developed his own contemporary graphic style, which became iconic of Stig designs, inspired by palaeolithic cave art. For him, paleolithic art reflected a respect for, and appreciation of, the environment he felt when surfing so it was the perfect match for his surf-inspired designs. 

Stig went to Glastonbury festival, surf competitions at Fistral beach and the Kings Road, Chelsea, selling hand-printed organic cotton and hemp clothing.  It was heralded a “leading ethical company” by the press, featuring in Time Out and The Ethical Consumer. 

Today Stig is a family collaboration between Adrian and his two daughters, Millie and Bella Bryant. 


With backgrounds in Design and Art History, and the writers of sustainable lifestyle blog, Rehabilitate, Millie and Bella continue to prioritise the fusion of great design and environmental respect.


Delivering iconic Stig designs and lifestyle in an ethical way remains the driving force behind the brand.